Ideon Employee Spotlight

January 16, 2024

By: Ideon

Employee Spotlight: Joe Piendel

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Employee Spotlight: Joe Piendel

At Ideon, we’re proud to have such a talented, diverse team leading the charge for a better and more connected health insurance and employee benefits industry. Our ongoing Employee Spotlight series showcases the people behind our product and unveils what life is like at Ideon. Next up… Joe Piendel, our Director of Product Marketing!

Name: Joe Piendel
Department: Marketing
Title: Director of Product Marketing
Location: Rochester, New York


How long have you worked at Ideon?

I’ve worked at Ideon for 2½ years.

Tell us about your day-to-day.

What really excites me about my role as Director of Product Marketing is that it allows me to collaborate with members of every team in the organization, which makes no two days the same. For example, I could be working with our Product Management Team to learn about the latest-and-greatest new product launches and strategize on how we will promote them, or with our Sales Teams on sales enablement and go-to-market strategies.

What excites you about the future of Ideon?

Ideon’s future is bright because of our mission to help advance the employee benefits industry into the future with cutting-edge technology such as APIs. It excites me to see our unique solutions in action, helping our customers tackle their pain points and assisting them in achieving new levels of efficiency and accuracy. I find it rewarding to be part of an organization that is so forward-thinking and customer-focused with the overall goal of improving members’ experiences in the health insurance and benefits ecosystem.

What do you like about Ideon’s company culture?

What I like is that Ideon fosters a creative atmosphere and encourages everyone to take risks. The team consists of some of the most intelligent problem-solvers I’ve ever worked with. It’s amazing how we confront the issues in our industry head-on to provide solutions that help our customers deliver positive end-user experiences.

What attracted you to Ideon’s mission?

Throughout my career, I worked for an insurance carrier, a broker, and an HCM company and have witnessed first-hand what the challenges are in our industry. Enrolling in health insurance and employee benefits is never on anyone’s “favorite things” to-do list because of the complexity and uncertainties associated with it.

What attracted me to Ideon is that we address many of these challenges, and we’re leading the charge to move our ecosystem into the digital age so that as an industry, we can provide the efficient user-experience that everyone expects in 2024 and beyond.


Favorite activity when you’re not working? 

I am an avid sports and music fan, so when I’m not working, you’ll probably find me with my family at a sporting event or concert! When I’m not doing one of those activities, I’m on the golf course, cycling, or kayaking.

Favorite place you’ve traveled?

Last year, my wife and I traveled to the Grand Canyon with our two sons. To experience it through their eyes was incredible and will be a family trip we’ll never forget.

Interesting fact about yourself… Go!

I’m a huge Buffalo Bills fan and have been a season ticket holder for over 20 years. Go Bills!


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