July 19, 2022
APIs, decision support, and more: An employee benefits trend report in six quotes
Ideon’s place at the center of the health insurance and employee benefits industry means we have a clear view of the technology trends shaping the entire ecosystem. But we’re hardly the only ones talking about the growing importance of APIs, digital connectivity, and other transformative innovations.
Here are six trends ushering in the digital age of employee benefits, plus what industry leaders are saying about them.
The healthcare industry embraced interoperability. Employee benefits isn’t far behind.
“Interoperability has been a huge buzzword in the healthcare industry in the last few years, and we’re now seeing it in the employee benefits space for the first time. Data is siloed between various systems and the next wave of technological innovation will be focused on connecting these systems. Not only does it eliminate manual tasks and reduce errors, but it can unlock the ability to make better decisions and drive better outcomes for all.” — Ryan Sachtjen, ThreeFlow
Employees expect health insurance and benefits experiences to be as easy as online shopping.
“The goal is to make benefits-enrollment and selection changes take place in real time, replacing a traditionally manual, error-prone process with long wait times before coverage takes effect. Smart technology allows real-time data exchange with benefit carrier partners to simplify processes and improve the benefits experience.” — Amanda Pope, ADP
Decision support—which is growing in utilization—requires data connectivity and transparency.
“The reality of decision support today is that the extent to which such tools can help users is greatly dependent on the quality and breadth of information they have to work with.” — Michael Levin, Ideon
Voluntary benefits—crucial in the fight for talent—depend on accurate, smooth-flowing data.
“Tailoring and recommending the benefit packages that best meet employee lifestyle needs eliminates the tedious employee task of sifting through voluntary benefit options. A data-driven approach to benefits can yield higher employee participation in benefits programs as well as improved employee tenure and retention.” — Neil Vaswani, Corestream
Efficient, API-powered connectivity is a game-changer for carriers.
“Overall, APIs are helping to provide a personalized experience, rather than a one-size-fits-all solution. Looking ahead, carriers can expose APIs to broker partners and insurtech companies, to transact uniquely, improve operating efficiencies, and enhance experiences. The carriers that are able to easily interact with these partners and play within this ecosystem will have an advantage.” — James Ocampo, Wellfleet Workplace
API middleware is enabling carriers and BenAdmin platforms to exchange data with remarkable speed, flexibility, accuracy, and scalability.
“Having a middleware partner allows our engineers to work on our product. I don’t have to build out a gigantic team to focus on each of the carriers. Middleware keeps our operating costs low, and brokers can trust our platform to enroll groups with a multitude of different carriers without our having to build out connections to each of them.” — Cory Nicks, Rippling
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