For General Agencies & Brokerages

The Broker With Data
Wins the Deal.
The GA that makes it possible wins the book.

Employers want funding-model guidance—small group vs. ICHRA vs. level funded—backed by evidence that employees keep their doctors and the network delivers quality care. GAs deliver that data to every broker are winning the employer book. The ones that can’t are losing it.

Ideon is the data layer that makes those broker-facing tools possible. One API. No platform rework required.

Arm brokers with the best tools, backed by the best data.

Tell us about your broker tools and workflows — and we’ll show you exactly where Ideon fits and what it unlocks for GAs.

Trusted by leading General Agencies, brokerages, and benefits platforms

THE COST OF QUOTING WITHOUT CONTEXT

Brokers Who Can Only Quote Lose to Brokers Who Can Advise.

ICHRA adoption is up 52% among small employers. 37% of small-firm workers are already on level-funded arrangements. Employers expect their brokers to navigate all three funding paths — with evidence. The GAs arming brokers to do that are are positioned to win in 2026 and beyond.

EMPLOYER REALITY

Employers Are Asking for Guidance, Not Just Options

When a broker presents quotes without comparing funding models or showing which employees keep their doctors, the employer feels sold to — not advised. That conversation walks to a competitor who can provide the evidence.

BROKER REALITY

Top Brokers Want More Options and Better Tools

93% of brokers expect ICHRA adoption to keep growing — but two-thirds selling it have fewer than five clients. They need decision-support tools. Your platform is the difference between winning those deals and losing them to a GA that can deliver the analysis.

GA COMPETITIVE REALITY

The GAs That Arm Brokers With Evidence Win the Employer Book

PE-backed consolidation is pushing every mid-market GA toward a choice: build broker-facing decisioning tools or watch your book walk to a better-equipped competitor. The window to differentiate is now.

THE IDEON DIFFERENCE

Plan Data. Provider Data. One Evidence-Backed Recommendation.

Most GAs run two disconnected datasets — rate data from dozens of carrier sources, provider-network data from another. GAs reconcile them manually, and brokers still can’t answer the question employers are actually asking: which funding type and plan options are best for this group, and will their employees keep their doctors? Ideon closes that data gap: One API. Both datasets. One workflow.

Compare Every Funding Model. Every Carrier.

Normalized plan and rate data across small group, level funded, and ICHRA — from 300+ carriers — so your brokers can compare all three for any employer group in a single workflow, without rebuilding anything.

Show Which Employees Keep Their Doctors.

Real-time provider and network data sourced directly from carriers — not aggregated — so your platform can show exactly which employees lose access to their current providers under each option, before the recommendation goes to the employer.

Back Every Recommendation With Network Quality Evidence.

When plan data and provider data run through the same API, your brokers stop reconciling spreadsheets and start delivering evidence-backed recommendations: which funding model fits the group’s cost structure, which network delivers quality care, which option disrupts the fewest employees.

300+

Carriers via IdeonQuote API

5K+

Networks via IdeonSelect API

3

Funding model options + network insights. One workflow.

THE IDEON WORKFLOW

Compare, Validate, Recommend — in One Data Layer

For every group, IdeonQuote surfaces normalized plan and rate data across small group, level funded, and ICHRA — so your brokers can compare total cost, contribution structures, and plan design side-by-side.

IdeonSelect layers in provider and network intelligence: which employees lose access to their current doctors under each option, which network delivers the best quality fit, and which recommendation your broker can actually defend when the employer pushes back.

Group analysis: Acme Corp — 87 employees

Small group

Level funded

ICHRA

Monthly cost / ee

$612

$574

$591

Provider continuity

94%

78%

87%

Network quality score

Recommendation

Recommended

Cost savings, lower continuity

Flexibility risk

Powered by Ideon’s APIs for plans, rates, network insights, and disruption analysis.

The Ideon difference

How General Agencies and Brokerages Get Started

No long integration cycles. No platform rebuild. Here’s what getting up and running with Ideon actually looks like.

1

Choose your markets

Tell us which carriers, funding models, and markets you want to access. Consider adding network insights, so brokers get side-by-side comparisons that account for network quality and group fit.

2

Integrate via API

Pull a side-by-side analysis for a real employer group: funding model costs from IdeonQuote alongside provider continuity and network quality from IdeonSelect — in one pass. See exactly which employees keep their doctors under each option.

3

Deliver the recommendation

See what your advisors put in front of an employer client: a complete, evidence-backed recommendation covering cost, provider access, and network quality — the one your broker can actually defend in the room.

The General Agency maturity assessment

Where Does Your General Agency or Brokerage Stand?

The benefits industry is moving from transactional quoting to data-driven decision support. General Agencies and brokerages who make that shift are winning more employer business — and keeping it. Find out where yours stands across five dimensions.

tier 1

Informed Quoter

Solid transactional capability. Plan data and provider lookups running on separate tracks.

tier 2

Emerging Advisor

Strong quoting platform. Gaps in integrated network validation and ICHRA workflows.

tier 3

Strategic Decisioner

Full decision-support capability. Plan and provider data working together at the point of recommendation.

Benchmark your practice · No commitment required · Get your personalized results

Arm Brokers With Better Tools, Backed by the Best Data.

GAs that equip their brokers with funding-model comparison and provider continuity data are moving from transactional to strategic. Schedule 20 minutes — we’ll walk through how Ideon powers that shift for your specific carriers, funding models, and markets.

Schedule a 20-minute walkthrough

We’ll walk through how IdeonQuote and IdeonSelect work together for your carriers, your funding models, your markets — not a generic demo.

WEBINAR: APRIL 14, 1:30 PM ET

The Care Navigation Advantage: Accurate Provider Data + Quality Scores